01 / The Brand Reset
Brand Strategy + Activations
Established Brand, New Marketing Direction
An established company's sales had gone flat, and the CEO was unhappy with how the marketing was landing. The in-house team was having trouble getting customers interested in the brand again, so the VP of Marketing brought us in on a short timeline.
Enter Hype Boss.
We reworked the brand's positioning and developed new creative campaigns to reconnect it with its audience. We also gave the marketing team new ideas for building engagement and community and for finding PR opportunities.
The assignment: Reposition the brand and give the marketing a new direction.
02 / The App Launch
Built a new communityGo-to-market strategyCreated beta / focus groupBuilt founding member community
Launching a New Tech Platform
A well-known founder in the industry was launching a new tech platform. People in that industry were skeptical of new apps, so the launch needed credible early users.
We built a curated Founding Members community, recruiting respected industry professionals to test the product, give feedback, and advocate for it early. That group helped build momentum ahead of the public launch.
The outcome: More than 1,000 users at launch, and a founding group of early adopters who helped shape the product and became some of its most loyal advocates.
03 / The PR Problem
Crisis PRBrand communication strategy
Crisis Communications & Reputation Management
The owner of a well-regarded boutique business became the subject of unwanted press coverage. He needed experienced communications support to protect his reputation and his business.
We managed his messaging, handled sensitive communications, and worked to protect the reputation he had built over many years. Most of the work happened behind the scenes, because the goal was to keep him out of the headlines.
The assignment: Get the communications under control and protect the business.
04 / The Founder Story
Social media managementSocial strategyStorytelling
Social Media Strategy for an Established Artist
A well-known artist wanted to use social media to grow her business, but she kept getting stuck on the details: what to post, how it should look, and who would make the videos.
Over a six-month engagement, we built her content strategy, helped her tell her story in her own voice, and set up a creative process that made it clear what to post and who would produce it.
The outcome: Her business doubled during the engagement.