Brand Strategy · Public Relations · Creative

Hype Boss is a strategic branding, public relations, and creative agency. We help founders, brands, and industry leaders get their products seen, generate positive buzz around their reputations, expand their influence, launch new products, and create opportunities through smart positioning, creative campaigns, communities, and comms.

Holly Meyer Lucas, founder of Hype Boss
Holly Meyer Lucas · Founder
Brands we've worked with
  • Inman
  • SoFi
  • Breezy
  • Tony Robbins
  • Vesta Home
  • Krista + Home
  • Rodland Real Estate
  • Kyle Lucks Fine Art
Who we are

It's good to know people. It's better when they know you.

Let's give them something to talk about.

Who we work with

Some of our clients come to us with an established reputation but a need for a new direction. Others are launching exceptional products that haven't quite gotten the attention they deserve.

Whatever is keeping you up at night about your brand, chances are we can help. We unpack the problem, figure out what's working (and what isn't), take a close look at your audience, followers, users, and community, and develop a strategy we can get behind together. Then we get to work.

Our work spans public relations, brand strategy, social media, executive visibility, strategic partnerships, and experiential marketing. We're selective about the clients we take on, and we get personally involved in the work.

Full sends only.

These things are our jam:

Public Relations
Launch strategy · Crisis PR · Personal amplification · Founder story
Founder Storytelling
The founder’s story, told across press, podcasts, and social
Product Launches
New products to new audiences or existing ones
Audience Re-Engagement
Bringing lapsed customers, followers, and communities back
Merch & Gifting
Branded merchandise · Gifting strategy · Sourcing
Brand Activations
Concept · Planning · Production · On-site execution
In-House Studio
PodPlus Studios · Podcast and video production
Social Media
Strategy · Content production · Channel management · Community

Wanna hear the best part? We can actually execute on all this stuff.

Our team takes an idea from concept through delivery, down to the merch in the box, the booth on the floor, the episode on air, and the posts going live. That's why we've never called ourselves a consulting firm.

FAQ

Questions we get asked

What does Hype Boss do?

Hype Boss is a strategic branding, public relations, and creative agency. Our work spans public relations, brand strategy, social media, executive visibility, strategic partnerships, talent and creator management, and experiential marketing. The full list is on our services page.

Who does Hype Boss work with?

Founders, brands, and industry leaders. Clients include Inman, SoFi, Breezy, Tony Robbins, Vesta Home, Krista + Home, Rodland Real Estate, and Kyle Lucks Fine Art.

Who founded Hype Boss?

Holly Meyer Lucas, who built her career in luxury real estate.

Where is Hype Boss based?

Jupiter, Florida. We work with clients nationally.

Does Hype Boss produce podcasts and video?

Yes, through our partnership with PodPlus Studios and the Hype Boss Podcast Network.

How do I start a project?

Fill out the Start a Project form, then book a Discovery Call.

Fortune favors The bold and the branded.

Tell us about your project, and we'll follow up to set up a call.

Start a project