Let's give them something to talk about.
Some organizations hire us because their brand has gotten a little stale and they need a reboot.
Others have built something amazing but can't figure out how to get people talking about it.
Some founders want help telling their story differently. Others know their brand and story are solid, but they're struggling to reach the right people.
Here are a few situations that typically bring clients to Hype Boss.
The CEO is frustrated and the marketing team is overwhelmed. There's a major launch coming, the usual marketing playbook isn't cutting it, and everyone knows they need a fresh approach.
The VP of Marketing calls us to bring new ideas, additional resources, and some much-needed creative energy to the table.
A founder is launching a new product and running out of time.
They know they need to tell the story, build a community, and get people excited before launch day. Problem is, they haven't built out their marketing team yet.
We become their launch SEAL Team Six.
There's a PR situation brewing that's keeping the CMO up at night.
The story being told about the company is heading in the wrong direction, and their usual PR approach isn't going to cut it.
They need someone who can get involved quickly, assess the situation, and help take control of the narrative.
Chances are, our team has seen some version of whatever is keeping you up at night. And we usually know how to help.
Sometimes the solution is something we handle in-house. Other times, we bring in trusted specialists from our network to get the job done.
We get into the weeds with our clients. We ask a lot of questions, challenge assumptions, and figure out where we can make the biggest difference without spending money where it isn't needed.
Depending on what you're trying to accomplish, that might mean rethinking your brand strategy, taking over your social media, building an audience, making introductions, or getting creative about how we get people talking.
We're selective about who we work with because we get pretty invested in our clients and their businesses.
Before we get started, let's agree on what we're trying to accomplish and how we'll measure it.
Whether that's press coverage, new customers, sales, or audience growth, we want to know what success looks like and keep track of how we're doing along the way.