Holly Meyer Lucas is a dynamic branding and marketing strategist known for helping entrepreneurs and industry leaders break through the noise with bold, strategic storytelling. As the founder of Hype Boss, she empowers clients to elevate their brands through expert marketing, public relations, and personal brand development. With a proven ability to uncover a brand’s core identity and transform it into a compelling, marketable presence, Holly is a sought-after consultant, speaker, and thought leader.

Her expertise stems from her own success building nationally recognized businesses, including The Meyer Lucas Real Estate Team, one of the country’s most respected real estate groups serving high-profile clients like professional athletes and their families. Holly’s no-nonsense approach inspires action and delivers measurable results, making her an invaluable partner for those looking to stand out, scale, and create lasting impact.

Hallie Rosenthal brings a unique blend of operational expertise, creative strategy, and a passion for connecting people to the Hype Boss brand. With a career spanning retail buying, business operations, and influencer marketing, Hallie’s skillset is invaluable for crafting brands that not only look good but operate seamlessly. As the founder of Let’s Get Social Palm Beach, a thriving networking group for influencers and entrepreneurs, Hallie has mastered the art of building relationships and fostering collaborations—key pillars of Hype Boss’s mission to amplify brands and elevate their visibility.

Her experience managing operations and buying for businesses like Rapunzel’s Closet, coupled with her success as an Instagram influencer and community leader, gives Hallie a deep understanding of what it takes to create a cohesive brand experience. Known for her authenticity, attention to detail, and ability to connect with others, Hallie ensures every Hype Boss client feels supported and empowered as they grow their brand.

Beyond her professional achievements, Hallie’s dedication to community shines through her work with organizations like Quantum House and Speak Up For Kids. Her commitment to service and collaboration is at the heart of everything she does, making her an integral part of the Hype Boss team.

Ariella Sherman brings a rare combination of creativity, strategic thinking, and a deep understanding of people to her role as Creative Lead at Hype Boss. With a background in psychology and mental health counseling, she has an innate ability to connect with audiences and craft messaging that resonates. Her experience as a successful food influencer and social media marketer under @never_not_eating, collaborating with restaurants and major brands, has sharpened her expertise in creating impactful, engaging content that drives results.

As a creative lead at Hype Boss, Ariella leverages her adaptability, critical thinking, and storytelling skills to develop bold, innovative marketing strategies that help brands stand out. Known for her sharp eye for detail and her ability to build authentic connections, she ensures every project is not only visually compelling but strategically aligned with each client’s goals. Whether she’s brainstorming fresh ideas or executing high-impact campaigns, Ariella’s leadership and creativity are at the core of Hype Boss’s success.

Nikki Arensman brings unmatched expertise in branding, marketing strategy, and business growth to her role as Founding Partner at Hype Boss. With a proven track record of helping businesses generate over $10M in revenue and coaching over 20,000 entrepreneurs, Nikki’s approach combines innovative brand strategy with actionable systems that drive results. As the founder of JIVA, a successful women’s activewear brand she built and exited, Nikki now dedicates herself to helping entrepreneurs and businesses create high-impact brands that command attention and scale sustainably.

At Hype Boss, Nikki leads brand strategy and development initiatives, leveraging her deep background in personal brand development, PR, and digital marketing to elevate the agency’s clients. Her creative vision and ability to implement streamlined processes have already made a measurable impact, ensuring that Hype Boss remains a leading force in modern brand-building. Recognized for her collaborative spirit and strategic insight, Nikki is passionate about empowering businesses to thrive in today’s fast-moving digital landscape.