PRESS RELEASE: Brand Expert Nikki Arensman Joins Hype Boss as Founding Partner
PRESS RELEASE: Brand expert Nikki Arensman has joined Jupiter’s Hype Boss as Founding Partner
Holly Meyer Lucas to Speak at Let’s Get Social Palm Beach’s Workshop Series at The Mother Ship in Jupiter
Hype Boss' Holly Meyer Lucas Announced as the First Speaker for Let’s Get Social Palm Beach’s Workshop Series at The Mother Ship in Jupiter, Florida.
5 Branding Mistakes That Could Be Costing Your Small Business (and How to Fix Them)
🎯 5 Branding Mistakes That Are Holding Your Small Business Back (and How to Fix Them)
Let’s face it: running a small business is no joke. Between managing sales, operations, and customer service, who has time to focus on branding? But here’s the thing—if your brand isn’t working for you, it’s working against you.
If you’re ready to turn things around, check out these 5 common mistakes (and how to fix them)
Leading Authentically Through Times of Tragedy | Showing Up and Providing Value as a Leader
Leaders rise during times of tragedy by offering data-driven commentary, meaningful guidance, and words of comfort. These are the moments that shape your legacy as a leader—not through self-promotion but through genuine service, and by providing leadership when it is most needed.
Personal Brand Development: Being The Person You Needed, When You Needed Help The Most
If you’re struggling to figure out what your personal brand is, who your audience is, what your core values are, and who your ideal clients are, consider this: You are most uniquely qualified to help the person you were when you needed help the most. Or put differently—be the person you needed when you needed help the most.
Personal Brand: When You Have A Famous Last Name
✨ What To Do When You Have a Famous Last Name ✨
When your last name is Pulitzer—yes, as in Pulitzer Prize and Lilly Pulitzer—how do you define your own identity without getting lost in the shadow of its legacy?
Kourtney Pulitzer wanted to relaunch her brand as a luxury real estate agent in Palm Beach, but she needed to balance her iconic last name with her personal story. That’s where Hype Boss stepped in.
Through our Brand Blueprint Program, we helped Kourtney:
✅ Define her ideal client avatar and audience.
✅ Clarify her voice, tone, and messaging to feel authentic yet high-end.
✅ Develop PR and media strategies to position her as an expert.
✅ Plan and execute content shoots to showcase her personality and expertise.
The result? Kourtney now dominates her market, working with everyone from billionaires to soccer moms, proving that authenticity and consistency always win.
Ready to refine your personal brand? Let’s make it happen—DM us or visit hypeboss.com to get started! 🚀💼
The 2025 Marketing Trend Small Businesses Can’t Ignore: Storytelling & Behind-the-Scenes Content
✨ 📢 2025 Marketing Must-Know For Small Businesses: What is the #1 thing social media, branding, and marketing experts are shouting from the rooftops for 2025?
TELL. US. YOUR. STORY. And show us the behind the scenes. 📖🎥
Behind-the-scenes content and storytelling is slated to be the most important piece of business’ content for their marketing mix in 2025 and we’re already seeing it happen — People connect with the process, the passion, and the real you and our clients who are giving their origin stories are seeing crazy success.
Perfection? Out. Authenticity? IN.
“Outstanding Use of Video” Award and Saturday Reflections by Holly.
In 2017 we won an award for “Outstanding Use of Video”, presented to the Meyer Lucas Real Estate Team by EXP Realty. The award was given to us for innovation in marketing listing video and it meant the world to me. It was the first time I realized how much of a true marketer and creator I am.
Our On-Demand Printing Services Save the Day
Hype Boss saves the day! Elevate your business with Hype Boss's on-demand printing services. From custom postcards and brochures to event flyers and business cards, we offer commercial-grade printing with fast turnaround times. Our in-house team ensures high-quality, professionally designed materials that reflect your brand perfectly. Whether it’s a last-minute need or a planned campaign, we provide the tools to help you stand out, connect with your audience, and grow your business. Let’s make it happen!
When Social Media Management, Art, and Sports Collide: Coco Gauff Adds a Kyle Lucks Original to Her Collection After Seeing it on Instagram
How Coco Gauff and our client Kyle Lucks connected on Instagram. Storytelling is critical as part of a social media management strategy, which includes mixing in video and various before and after posts in your Instagram mix.
Hype Boss Fam Lindsey Tronolone Gives New Real Estate Group a Full Send!
Hype Boss client Lindsey Tronolone gives new real estate group, The Jupiter Group, a full send!
Tracy Tanguay aka ‘Mobility Chick’ Teams Up with the German National Baseball Team for Offseason Training Camp
Big news! Tracy Tanguay, aka "MobilityChick," just announced a powerhouse partnership with the German National Baseball Team! Known for her game-changing approach to biomechanics, mobility, and elite performance, Tracy is taking her skills international. She’s heading to Europe this offseason to join Head Coach Jendrick Speer and the German team, working directly with athletes to level up their mobility, strength, and endurance as they get ready for the World Baseball Classic Qualifiers.
💥📢 How To Get Yourself More New Coverage
So you want more news coverage and PR for your business, your project, or yourself personally? Here are some tips from the Hype Boss herself - Holly Meyer Lucas - on how she was able to get herself, her clients, and her real estate business in the news consistently over the last decade.
Kyle Lucks Announced as Artist in Residence for Historical Society of Palm Beach County’s ‘Wish You Were Here’ Grand Exhibition
Renowned portrait artist Kyle Lucks is announced as Historical Society of Palm Beach County’s Artist in Residence for their ‘Wish You Were Here’ grand exhibition.
Celebrating the Launch of 4MG: A New Venture by Ashlin Endter
Celebrating the Launch of 4MG: A New Venture by Ashlin Endter
At Hype Boss, we take immense pride in our clients' successes, and today, we're thrilled to highlight one of our recent projects that has come to life – the launch of 4MG, a mortgage company founded by Ashlin Endter.
Holly Featured on RWorldTalk Podcast - Personal Brand Strategy For Real Estate Age
Holly Meyer Lucas discusses the importance of personal brand and brand strategy for Realtors marketing on the RWorld podcast.
📢 💥 That’s Mega! Kelly Straka is a National Headline Story for her Taylor Swift Themed Airbnb!
Kelly Straka, celebrity interior designer and renowned Airbnb super host featured in Business Insider for her Taylor Swift themed AirBnb for Swifties in Scottsdale, Arizona
Holly on Luxury Presence Podcast: Google Business Profile Is The Most Underrated Social Media Platform
Holly chats with Malte about how she leveraged her real estate business’ Google Business Profile and built a $100 million producing real estate business by feeding the Google content machine.