5 Branding Mistakes That Could Be Costing Your Small Business (and How to Fix Them)
🎯 5 Branding Mistakes That Are Holding Your Small Business Back (and How to Fix Them)
Let’s face it: running a small business is no joke. Between managing sales, operations, and customer service, who has time to focus on branding? But here’s the thing—if your brand isn’t working for you, it’s working against you.
If you’re ready to turn things around, check out these 5 common mistakes (and how to fix them)
Personal Brand: When You Have A Famous Last Name
✨ What To Do When You Have a Famous Last Name ✨
When your last name is Pulitzer—yes, as in Pulitzer Prize and Lilly Pulitzer—how do you define your own identity without getting lost in the shadow of its legacy?
Kourtney Pulitzer wanted to relaunch her brand as a luxury real estate agent in Palm Beach, but she needed to balance her iconic last name with her personal story. That’s where Hype Boss stepped in.
Through our Brand Blueprint Program, we helped Kourtney:
✅ Define her ideal client avatar and audience.
✅ Clarify her voice, tone, and messaging to feel authentic yet high-end.
✅ Develop PR and media strategies to position her as an expert.
✅ Plan and execute content shoots to showcase her personality and expertise.
The result? Kourtney now dominates her market, working with everyone from billionaires to soccer moms, proving that authenticity and consistency always win.
Ready to refine your personal brand? Let’s make it happen—DM us or visit hypeboss.com to get started! 🚀💼