
5 Branding Mistakes That Could Be Costing Your Small Business (and How to Fix Them)
🎯 5 Branding Mistakes That Are Holding Your Small Business Back (and How to Fix Them)
Let’s face it: running a small business is no joke. Between managing sales, operations, and customer service, who has time to focus on branding? But here’s the thing—if your brand isn’t working for you, it’s working against you.
If you’re ready to turn things around, check out these 5 common mistakes (and how to fix them)

Leading Authentically Through Times of Tragedy | Showing Up and Providing Value as a Leader
Leaders rise during times of tragedy by offering data-driven commentary, meaningful guidance, and words of comfort. These are the moments that shape your legacy as a leader—not through self-promotion but through genuine service, and by providing leadership when it is most needed.

Personal Brand Development: Being The Person You Needed, When You Needed Help The Most
If you’re struggling to figure out what your personal brand is, who your audience is, what your core values are, and who your ideal clients are, consider this: You are most uniquely qualified to help the person you were when you needed help the most. Or put differently—be the person you needed when you needed help the most.

Celebrating the Launch of 4MG: A New Venture by Ashlin Endter
Celebrating the Launch of 4MG: A New Venture by Ashlin Endter
At Hype Boss, we take immense pride in our clients' successes, and today, we're thrilled to highlight one of our recent projects that has come to life – the launch of 4MG, a mortgage company founded by Ashlin Endter.

Holly Featured on RWorldTalk Podcast - Personal Brand Strategy For Real Estate Age
Holly Meyer Lucas discusses the importance of personal brand and brand strategy for Realtors marketing on the RWorld podcast.